Breakfasts: How to organize an event for the press

Currently, marketing strategies for promoting films, series, video games, or theatrical performances have evolved significantly. So have breakfast events in organizing press events.

Presenting a new project involves creating an immersive experience that captures the attention of the press, influencers, and other relevant guests who can provide greater visibility for the premiere. And what better way than a themed breakfast, in line with the audiovisual or literary project, to help immerse guests in the story from the very beginning?

Organizing a breakfast themed around the work or video game, for example, that is to be presented, is an excellent idea that allows attendees to enjoy a culinary experience while learning details about the project.

Below, we tell you how to organize an effective themed breakfast and why choosing Cooklab can be the best option to guarantee the success of the event.

1. Conceptualize the theme

The first step in organizing a themed breakfast is to conceptualize the theme based on the project to be presented. The theme should reflect the essence of the series, video game, or feature film and create an atmosphere that immerses attendees in its universe. For example, if the film is an animated adventure where colors and shapes are of crucial importance to the story, the decoration can use materials and textures that evoke crucial aspects of the story, as well as the use of colors in tablecloths, cutlery, and, above all, in the gastronomy.

2. Venue selection

The event venue is crucial for creating the right atmosphere. It should be a space that allows for personalization and decoration according to the theme desired to convey to the guests. In addition, it must be accessible to the press and influencers, with facilities for setting up audiovisual equipment and other technical requirements.

Make sure the space is large enough to comfortably accommodate all guests, that it has the necessary infrastructure for the press team, such as electrical connections, internet access points, and press areas, and that it is easily accessible.

Sometimes, the offices of the film production company, video game design studios, or literary presentation spaces have ample spaces where the location is a very good idea. But make sure it complies with what was mentioned above.

3. Menu planning for your event breakfast

The menu is one of the most important aspects of a themed breakfast. It should be creative and reflect the reason for the celebration: the story of the film or series, the new theatrical production, a new book, or the new launch of a highly anticipated video game for gamers.

In addition to being delicious and visually appealing, playing with colors and gastronomy is crucial. At Cooklab, we always say that we are not a kitchen, but a gastronomic laboratory where we unleash our creativity.

In our last corporate breakfast for the premiere of the new Netflix movie, the color purple was important, so, in addition to not having the classic breakfast buffet of coffee and pastries, we played with mixing elements from the film, such as our violet yogurt or our famous lavender lemonade.

4. Invitations and promotion

To ensure the attendance of the press and influencers, it is essential to send invitations in advance and promote the event appropriately.

5. Activities during the event. How to make a fun breakfast

To keep guests entertained, organize interactive and engaging activities that highlight key aspects of the project you are presenting.

From a themed photo booth to a live music band to liven up the evening, enhancing the guests' gastronomic experience by having the entire atmosphere speak to the story you want to convey.